ST Engineering iDirect’s SKYflow Wins 2024 NAB Show Product of The Year Award
Alex Beach, head of media and broadcast and Rami Moussawi, Sr, product manager for the MCX8000 ST Engineering iDirect with Eric Trabb, senior vice president and chief customer success officer at NAB
ST Engineering iDirect announced today that its SKYflow ecosystem solution is a winner under the Hardware Infrastructure category in the 2024 NAB Show Product of the Year Awards. This awards program recognizes some of the most significant and promising new products and technologies showcased by exhibitors at the NAB Show.
SKYflow is a collaboration between ST Engineering iDirect and its partners, EKT, EasyBroadcast, and Quadrille. It is a DVB native IP over satellite ecosystem that offers cost-effective, ultra-fast, low-latency delivery of live and on-demand video to mobile devices and large screens alike for global audiences.
Currently deployed in Peru - a country where as recently as 2020, just 60 percent of its 30 million citizens were connected to the internet - the SKYflow ecosystem has enabled 100 percent of the Peruvian population, particularly those in remote regions, to receive DTH (direct-to-home) content and have access to live TV that can be recorded.
“Following the recent deployment of the SKYflow ecosystem, we have already seen the significant impact our technology is having on the people living in Peru, giving them all-important access to media, educational resources and vital telemedicine services. To have our SKYflow ecosystem solution recognized at such an illustrious media and broadcast event is an honor,” said Emma Park, Senior Vice President of Market and Growth Strategy at ST Engineering iDirect.
“NAB Show is the ultimate marketplace showcasing the latest trends and technology, spanning creation, distribution and monetization in the broadcast, media and entertainment industry. Congratulations to ST Engineering iDirect for winning the prestigious 2024 NAB Show Product of the Year Award, a testament to the groundbreaking innovation embodied by the SKYflow ecosystem. Its profound impact on the content lifecycle underscores its pivotal role in empowering storytellers to navigate present challenges and embrace the opportunities of tomorrow,” said Senior Vice President and Chief Customer Success Officer, Eric Trabb, NAB Global Connections and Events.
NAB Show Product of the Year Award winners were selected by a panel of industry experts in 15 categories and announced at a live awards ceremony at the NAB Show